The charter below details the policy of the company LVMH FRAGRANCE BRANDS (referred to hereafter as “LVMH FRAGRANCE BRANDS”) in respect of personal data on the web site

LVMH FRAGRANCE BRANDS respects your concerns regarding the confidentiality of personal data and information that you provide. By communicating your personal data and information, you consent to us using this information, analysing it, and, as appropriate, disclosing it for purposes associated in particular with your requests to receive a free downloading link for the KENZO WORLD advertising film music. In consequence, we would encourage you to read this policy very carefully. The present Personal Data charter applies to all personal data that you supply to LVMH FRAGRANCE BRANDS.

  1. General information

LVMH FRAGRANCE BRANDS may be involved in collecting personal data communicated, in particular at the time of your registration, or for downloading the music from the KENZO WORLD advertising film.

All personal information that you may send to LVMH FRAGRANCE BRANDS for the use of certain services is subject to the provisions of the Law No. 78-17 “Informatique et Libertés” [Information technology and freedoms] dated 06 January 1978.

  1. The right of access, correction, removal, and of opposition to processing

You have a right of access, correction, and removal of personal information concerning you as well as the option of opposing the processing of these data, which you can exercise at any time by sending 

a letter to the following address:


KENZO Parfums

Service Digital

54 Rue Etienne Marcel

75002 Paris


or an email to:

  1. Management of personal data
    1. The reasons for collecting data

Via its web site, LVMH FRAGRANCE BRANDS collects data that concern you, which are strictly necessary for the following purposes:

Personal information (mainly your email addresses) that we gather in order to fulfil these objectives and which is essential to us in order to respond to your requests, is indicated by an asterisk on the data collection forms. If you do not complete the mandatory fields, we will not be able to respond to your requests.

    1. Conservation of data

Data are conserved for a period not exceeding the duration necessary for the purposes for which they were gathered. 

    1. Recipients of the data

LVMH FRAGRANCE BRANDS is the sole recipient of the data.

LVMH FRAGRANCE BRANDS will not share your personal data with any third party unless:
- You have given us your prior permission to share this information,

- LVMH FRAGRANCE BRANDS needs to share this information with third parties in order to provide you with the service that you are requesting,

- LVMH FRAGRANCE BRANDS is ordered by a judicial authority or by any other administrative authority to communicate the information to it.

For the purposes of technical management and storage of your personal data, your data will be centralised on the central servers of our service provider who is located in France. 

Site hosting

LINKBYNET (head office)

5 Rue de l'industrie

93200 Saint Denis


Tel.: +33(0)1 48 13 00 00

    1. Data security and confidentiality

LVMH FRAGRANCE BRANDS has endeavoured to put in place every appropriate precaution to preserve the confidentiality and security of the personal data being processed and to prevent them from being corrupted, damaged, destroyed and to prevent any unauthorised third party from having access to them.

Technical and organisational security measures have been installed, compliant with the state of the art, particularly in respect of requirements for information systems.

However, LVMH FRAGRANCE BRANDS cannot control every risk associated with the functioning of the internet, and would draw the attention of internet users to the possible risks inherent in its use and in its operation.

  1. Cookies and connection markers
    1. What is a cookie?

A cookie is a text file which can be stored in a dedicated space on the hard disk of your terminal* when consulting an on-line service using your navigation software. A cookie file enables the entity issuing it to identify the terminal in which it has been saved, for the duration of validity of the cooking having been saved.

* the terminal refers to the hardware equipment (computer, tablet, smartphone, etc...) that you use to consult or display a site, application, advertising content, etc.

    1. The cookies that we issue at our site 

When you connect to our Site, we may, according to your choices, install various cookies on your terminal that enable us to recognise the browser on your terminal for the period of the validity of the cookie concerned.


The cookies that we issue enable us:

- to establish statistics on traffic volumes and usage of various elements on our site  (headings and content visited, browsing), enabling us to improve the value and ergonomics of our services;

- to adapt the presentation of our site to the display preferences of your terminal (language used, display resolution, operating system used, etc.) when you are visiting our site, depending on the hardware and visualisation or display software your terminal has;

    1. Cookies issued on our site by third parties 

The issue and use of cookies by third parties are subject to the privacy protection policies of these third parties. We inform you of the purpose of the cookies of which we are aware and the resources available to you in order to make choices concerning these cookies.

Cookies issued in respect of third party applications incorporated in our site: 

We may include computer applications on our site that enable you to share content from our site with others, or to notify others about your consultation or your opinion concerning our site’s content. This is particularly the case with the "Share", and "Like" buttons, derived from social networks (such as ‘Facebook’, ‘Twitter’ etc.)

The social network providing such an application button is liable to be able to identify you using this button, even in you have not used this button when consulting our site. In fact this type of application button can enable the social network in question to follow your browsing on our site, solely by virtue of the fact that your account with the social network concerned is activated on your terminal (open session) during your browsing on our site.

We have no control over the process used by social networks to collect information relating to your browsing on our site and associated with the personal data to which they have access. We would invite you to consult the privacy protection policies of these social networks so that you are aware of the purposes for which they are used, in particular for advertising, and the browsing information they may gather using these application buttons. These protection policies should, in particular, enable you to exercise your choice concerning these social networks, especially by configuring your user accounts for each of these networks.

    1. Your choices concerning cookies

Several options are offered to you in order to manage cookies. Any configuration that you may apply may modify your browsing on the Internet and your conditions of access to certain services requiring the use of cookies.

You can opt at any time to express and to modify your preferences concerning cookies, using the resources described below.

You can also configure your browser software so that cookies are saved on your terminal or, on the contrary, so that they are rejected, either in all cases, or depending on the entity issuing them. You can also configure your browser software so that acceptance or rejection of cookies is offered to you as an option each time a cookie is liable to be saved onto your terminal. For further information, please consult the heading "How to exercise your choices, according to the browser that you are using."

  1. Agreeing to cookies 

Saving a cookie onto a terminal is essentially subject to the preferences of the user of the terminal, which the user can express and modify at any time, and free of charge, through the choices offered to the user by their browser software.

If, in your browser software, you have agreed to the saving of cookies on your terminal, cookies in the pages and content that you have consulted can be stored temporarily in a dedicated space on your terminal. They can only be read there by the entity issuing them.

  1. Rejecting cookies 

If you block the saving of cookies on your terminal, or if you delete those that have been saved there, you can no longer benefit from a number of the functionalities that are, however, necessary in order to navigate in certain areas on our site. This would be the case if you were to try to access our content or services that need to identify you. This would also be the case when we, or our service providers cannot recognise, for technical compatibility purposes, the type of browser used by your terminal, its language and display configurations, or the country from which your terminal appears to be connected to the Internet.

As appropriate, we disclaim all responsibility for consequences associated with the degraded functioning of our services arising from the impossibility for LVMH FRAGRANCE BRANDS of saving or consulting the cookies necessary for their operation ad that you may have blocked or deleted.

  1. How to exercise your choices, according to the browser that you are using

For the management of cookies and of your choices, the configuration of each browser is different. This is described in the help menu in your browser, which will enable you to know how to modify your preferences concerning cookies.

For Internet Explorer™:,

For Safari™:,

For Chrome™:,

For Firefox™:,

For Opera™:,

Regarding advertising cookies, you can also connect to the Youronlinechoices site, provided by digital advertising professionals combined within the EDAA (European Digital Advertising Alliance) European association and managed in France by the Interactive Advertising Bureau France.

You can also find out about the companies registered on this platform, which also gives you the option of blocking or accepting the cookies used by these companies in order to adapt for your navigation information purposes the advertising liable to be displayed on your terminal:

This European platform is shared by hundreds of advertising professionals on the Internet and constitutes a centralised interface that enables you to express your rejection or  acceptance of cookies that may be used in order to adapt the advertising liable to be displayed on it to your terminal’s browsing configurations. Note that this procedure will not prevent the display of advertising on the web sites that you visit. It will only block technologies that permit the adaptation of advertising to your subjects of interest.

    1. If you share the use of your terminal with other people 

If your terminal is used by several people and when the same terminal has on it several browser applications, we cannot guarantee with any certainty that the services and advertising intended for your terminal will indeed correspond to your individual use of this terminal as opposed to that of another user of this terminal.

As appropriate, sharing the use of your terminal with other people and the configuration of your browser in respect of cookies is a matter for your free choice and for your own responsibility.

For further information on cookies and their use, you can consult the Commission Nationale de l’Informatique et des Libertés [National Information Technology and Freedoms Commission] at the following address:

  1. Modification of our Personal Data charter

LVMH FRAGRANCE BRANDS may modify its Personal Data Charter. Due to changes that may occur in the Personal Data Charter, we invite you regularly to visit the “Personal data” heading entry. We will ensure that you are kept informed of these modifications either by a specific reference on our site, or through a personalised notification, particularly in the context of sending a download link.